Free Report - 10 Tips for building a successful email campaign
Email Marketing is where all the big money is made when it comes to repeat customers. It is much easier to sell to existing customers then to find new customers. Sending automated emails to website visitors that opted into your list is a great way to make sales in your sleep. There is a thin line between spamming your list and actually providing value to your readers which should be the goal of your email campaign.
We provide solutions for businesses that need to improve their return on investment and send large amounts of targeted traffic to their site. Internet Marketing and online businesses are the wave of the future and if your business isn’t making the needed changes then you will be left behind. A recent study shows that 85% of consumers use the Internet to search for local services/products before buying. That is up from 15% five years ago, so you do the math. Take action now before your competition does.
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Email Marketing
When you hear about email marketing everyone thinks of mass amounts of spam emails getting sent to millions of people and filling up their spam folder. This is NOT the proper marketing approach and we don’t recommend it at all because there is one major flaw. These spam emails are not targeted to your audience at all and will convert less than 1%. We use a much more efficient approach for the businesses that we market and it works absolutely amazing.
First we start by obtaining email addressing from everyone who visits your business or website. We gain permission from your web visitors and existing customers to send them specials, discounts and offers through email. Some businesses already have a database, but if you don’t it is very easy to get thousands of targeted email addresses using a few simple techniques.
Second once we start obtaining emails we start a campaign centered on giving value to the subscribers. You can send out weekly specials or free reports about your industry. There are a million different things you could send out each week, but the main point is to give them value so that followers will continue to subscribe to your list. You need to understand that on average you get a $47 return on every $1 you spend on email marketing. It is a marketing strategy that allows you to always stay in front of your potential prospects. Past customers are always reminded on your business because they receive your weekly or monthly emails with the latest specials, sales, events or discounts. you letting them get away after browsing around, never knowing who they were or if they will return? Most websites are doing the latter, unfortunately. You can legally email them whenever you like without breaking any anti-SPAM laws! Over time, you can gain thousands of loyal subscribers which can make you a lot of money anytime you "blast" an email off to your whole list promoting an upcoming sale or product announcement, etc.
It is a well known fact in the Internet Marketing world that everyone believes “the money is in the list”. Building a large targeted email list is one of the secrets to long term wealth and online business success. The problem is that most brick and mortar businesses don’t realize how powerful targeted email campaigns can be when utilized properly. Many owners ignore the biggest asset they have in their business and that is the customer base they have build over the years. It is 7x times easier to sell to an existing customer again then to find a new one so why not market to them again. Using an Email Capture Service for your business. |
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