PPC = Pay Per Click is a type of advertising you can do on search engines and other social media sites. It is an immediate way to start your advertising campaign with fast results.

SEM = Search engine marketing is the off site marketing that we do for websites so that they will rank well in the search engines. Usually this involves different types of link building which improves a website’s ranking and page rank.

Social Media = This is one of the fastest growing forms on online marketing which uses sites like Facebook and Twitter. The key to social media is to provide value to your followers so they will trust your advice and opinion.

Forum Marketing = One of the most powerful ways to build a following your business or product. We use this method for all large corporations that want to attract a wide range or customers. The key is to participate wisely and not come across as spam.

Quality Score = This is very important with any PPC campaign in Google Adwords. In order to get the best prices on your clicks you must have a good quality score so you obtain the largest amount of clicks for the least amount of money.

Algorithm = Google and other search engines have a very complicated algorithm that takes into account more than 200 different variables when they are deciding who gets to be on the first page. Some of the variables are site age, backlinks, quality, speed, layout, relevance and content to name just a few.

Article Marketing = This is where you publish an article on one of the many directories. It presents you as an expert in your niche and adds credibility to your offer. Article sites are known to rank very easily because they have the age and trust of the search engines.

Internet Marketing = Marketing online is nothing new, but things are always changing. If your business is not advertising on the Internet then you are missing out on millions of potential customers.

Auto Responder = This is a type of software that will send out emails to your list automatically at pre-determined intervals.

Opt-in Box = A box that is placed on your website where people can enter their information to get a Free Report, Article, Quote, etc.

Page Rank = This is a tool that is used by Google to rank websites. Your website can range anywhere from a 0= no rank to a 10=best. For most companies anything over a PR4 is considered good because it means that Google really trusts your website.

Email Marketing = Email marketing is one of the best types of marketing you can do. Auto Responders can be set up to send out weekly or monthly newsletters/sales. This gives your current and past customers the ability to see what new products or services you are offering.

Sandboxed = A term that is used by Google when a new website that is trying to rank well in the search engines, but isn’t trusted yet will be put in the sandbox. Most experts believe a site can be sandboxed for a few months before it will be returned to the SE’s.

Backlinks = This is hyperlink on another website that is directed to your website. In Google’s eyes this is looked at as a vote. The more backlinks you get the better it will be for your website’s ranking in the search engines.

White Hat = 100% ethical way of doing search engine optimization.

Grey Hat = This is techniques used that are on the edge of becoming blackhat because they use some shady linking strategies.

Black Hat = Spammed comments, spammed links all over the web. Private Network of sites to manipulate the rankings in your favor.

CTR = This stands for click through rate and it is used on almost all types of advertisements including email marketing, banner ads, etc.

Copywriting = Content Creation is one of the most important aspects of any SEO campaign. Copywriting a type of writing for Websites, Blogs and Landing Pages.

Banner Ads = These are the advertisements you seen on Facebook, Myspace and Forums. Usually there are different size ads depending on the site, but usually there is a header and footer ad.

CPM = Cost per impressions is a popular term used in banner advertisements and text ads. It is always calculated in thousands so if someone mentions they are paying $5 CPM then they are paying $5 for every thousand impression that are shown on the advertising website. A typical conversion for this type of marketing is 1% click through rate.

CPA = Cost per acquisition/action is a very popular method for affiliates that work to promote other companies products.

Affiliate Marketing = Setting up an Affiliate campaign for you business can be a very profitable way to promote your product. You basically have thousands of online salesmen all over the world promoting your companies product and they only get paid if they product a lead or sale.

Social Network Marketing = This is a type of online marketing that can used through sites like Linkedin which is great for networking. There are a lot of professionals on the site and you can gain some valuable connections.